The short version
Choose Frienzy when the purchase is your company’s app and the itinerary should arrive from the systems you already run, with a person reviewing an imported draft. Consider AXUS when advisors and destination partners need one workspace to build, reuse, and propose the itinerary, and travelers can use the AXUS app or a custom-branded version later. These are partial substitutes. AXUS is strongest as the planning and collaboration tool, at a published $35 per seat each month. Frienzy is strongest as the branded phone experience and is priced as that product, from $299 per month for the shared app. An agency can care about both jobs. They are not the same line item.
At a glance
| Frienzy | AXUS | |
|---|---|---|
| Primary focus | Traveler experience platform that turns itinerary and booking information into a branded mobile app. | Itinerary building and collaboration platform for travel professionals. |
| Best suited for | Tour operators and travel agencies that want a branded traveler app and will keep their reservation system or CRM. | Travel advisors, DMCs, and tour operators who build an itinerary together. |
| Traveler app | Branded iOS and Android apps with the itinerary, documents, messages, and updates. | Travelers use the AXUS app. A custom branded store app is a separate custom service. |
| Branding model | Company name and logo in the App Store and Google Play, published under the company’s developer accounts. | Advisor logo and theme on the itinerary. The default store app is AXUS. A company-named listing is a custom branded app. |
| Itinerary workflow | AI reads PDF, Word, Excel, and similar files. A person reviews the draft before travelers see it. | Reusable content library, DMC collaboration, GDS PNR import, and email parsing through AwardWallet. Proposals are drafted in the same workspace. |
| Integrations | TRES, ClientBase, and Softrip, plus one custom API integration on the Growth plan. | AXUS help documents ClientBase, TRES, Sabre, Galileo, Apollo, and Travelport. |
| Back-office / CRM | Does not replace the reservation system or CRM. TRES, ClientBase, and Softrip can remain the system of record. | ClientBase and TRES can send trip information into an AXUS itinerary. AXUS presents those links as a way to fill the itinerary the advisor is building. |
| Pricing | Shared app $299/month, one branded app $649/month, Professional $1,499/month, Growth $3,499/month. | AXUS lists $35 USD per seat, charged monthly, with no contract. Custom services, including the branded store app and API access, are listed separately from that seat price. |
Where Frienzy is different
The store listing is the product
Frienzy’s branded app uses the company’s name and logo, published under the company’s developer accounts. On AXUS, the default download is the AXUS app with the advisor’s logo on the itinerary. A company-named store app is a custom service.
Same agency systems, different job
Both can work with TRES and ClientBase. AXUS imports into the itinerary advisors and DMCs are building. Frienzy leaves those systems as the record and puts the trip in the traveler app. The integration name is shared. The direction of the work is not.
Import, then a person reviews it
Frienzy’s published AI path reads PDF, Word, Excel, and similar files and waits for human review. That is a different weekly motion from AXUS’s library, collaborator edits, GDS import, and email parsing.
Where AXUS stands out
Collaboration with the destination
AXUS invites DMC and planner partners onto the itinerary. The advisor can then add a logo and the rest of the trip. That network is the center of the product story.
A planning workspace
The builder includes a reusable content library, accommodations search, cruise schedules, flight lookup, proposals, and e-pages. Travelers receive the result. The advisor’s day is spent in the workspace.
TRES and ClientBase are documented
AXUS publishes setup guides for ClientBase and TRES, and TRES documents the same connection from its side. Agencies already in those systems can fill an AXUS itinerary without starting from a blank page.
A seat price for the workspace
AXUS lists $35 USD per seat, billed monthly, with no contract, and a 14-day trial. The custom branded store app and the push and pull API are separate custom services.
Which should you choose?
Frienzy is likely the better fit if:
- Travelers should download your company’s app, not a shared itinerary app with your logo on the document.
- TRES, ClientBase, or Softrip remains the system of record, and the app is what travelers open.
- You want an imported itinerary reviewed by your team before it is published.
AXUS may be the better fit if:
- Advisors and DMCs need to build the same itinerary together, then hand the guest a polished plan.
- The $35 monthly seat, with the AXUS app for travelers, matches the planning workflow.
- You may add a company-branded store app later, and you do not need it in order to start.
Questions worth asking
Is Frienzy an alternative to AXUS?
Partly. Both can get a finished itinerary onto a traveler’s phone, and both can connect to TRES and ClientBase. AXUS is built for advisors and DMCs to collaborate on the plan. Frienzy is built as the company’s own traveler app.
What is the main difference between Frienzy and AXUS?
AXUS is the itinerary workspace, with the AXUS app as the way travelers read it and a custom branded app as an added service. Frienzy is the branded traveler app, and the reservation system stays where it is.
Does Frienzy replace the itinerary builder AXUS provides?
No. Frienzy imports an itinerary and publishes it to travelers after review. It is not a DMC collaboration network, a content library, or a proposal desk. Teams that need that workspace are looking at a tool like AXUS.
Which is better for an agency that uses TRES or ClientBase?
Use AXUS if those systems should feed a shared itinerary that advisors and suppliers edit. Use Frienzy if those systems should stay the record and travelers should open an app under the agency’s name.
See Frienzy with one of your real trips
Bring a real itinerary and the systems you currently use.