Evaluation criteria
Primary user
Advisor desk or client phone. Do not accept one demo as proof of both.
CRM boundary
Ask whether you must move contacts and bookings. Frienzy is designed to connect, including to TRES and ClientBase, not to be the CRM.
Client brand
Check the store listing and the in-app name. Agencies usually want their own brand.
Trip content
Itinerary, documents, notes, messages, and alerts should be visible in one client session.
Commercial offer
The TRES page lists a separate agency offer. Read that page for those prices rather than inferring them here.
Best for
- Agencies on TRES or ClientBase that still email PDF itineraries after the booking is saved
- Luxury and Virtuoso-style agencies that want the client to see the agency, not a software brand
- Agencies that will keep their CRM and add a client-facing app
Where Frienzy fits
Advisors stay in the CRM
TRES and ClientBase remain the agency workflow. Frienzy is the mobile traveler experience.
Clients get the agency’s app
The branded iOS and Android app holds itinerary management, documents and notes, traveler communication, and push notifications.
Files the agency already wrote can be ingested
AI itinerary ingestion accepts PDF, Word, Excel, and similar files. Offline access covers itineraries, maps, and documents stored on the device.
Frienzy in this category
Frienzy
Traveler experience platform
Best for agencies that want clients in a branded mobile experience and advisors still working in TRES, ClientBase, or another CRM.
Frienzy is an AI-powered traveler experience platform for tour operators and travel agencies that turns itinerary and booking information into branded mobile traveler experiences. It covers branded iOS and Android apps, AI itinerary ingestion, itinerary management, traveler communication, documents and notes, push notifications, offline access, and integrations with TRES, ClientBase, and Softrip. It is not a reservation system.
Agency app jobs
These rows describe Frienzy. Ask the other vendors on your list the same questions.
| Job | Frienzy |
|---|---|
| Advisor CRM | Not the CRM. Connects to TRES and ClientBase |
| Client mobile app | Branded iOS and Android traveler experience |
| Itinerary source | AI ingestion of existing itinerary files, plus booking information from connected systems |
| On-trip communication | Traveler communication and push notifications |
| Documents and offline access | Documents and notes; offline itineraries, maps, and documents |
Capabilities
- Branded iOS and Android apps, published so travelers see the partner’s name and logo
- AI itinerary ingestion from PDF, Word, Excel, and similar files
- Itinerary management inside the traveler app
- Traveler communication, including chat and announcements
- Documents and notes on the trip
- Push notifications when the plan changes
- Offline access for itineraries, maps, and documents saved on the device
- Integrations with TRES, ClientBase, and Softrip
Integrations
- TRES
- ClientBase
- Softrip
How to choose
Buy the advisor tool and the client app as separate decisions if they solve different jobs.
1
Sit with the person who feels the pain
If advisors are slow to build proposals, demo advisor software. If clients cannot find the plan, demo the traveler app.
2
Keep the CRM in the demo
Ask the vendor to start from TRES or ClientBase if that is your system. A blank sample trip hides the integration.
3
Open the client view on a phone
Read the app name, the itinerary, a document, and a push notification. That is the agency app the client will judge.
4
Reject unlabeled “all-in-one” claims
If a product says it replaces both the CRM and the client app, ask to see each workflow separately.
Questions and answers
What should a travel agency app do?
First decide the user. An advisor app manages the desk. A client app presents the trip. Frienzy is the client-facing traveler experience.
Does Frienzy replace TRES or ClientBase?
No. TRES and ClientBase stay the agency system of record. Frienzy turns trip information from that workflow into the mobile experience.
Can an agency use its own brand?
Yes. Frienzy’s white-label iOS and Android apps use the agency’s name and logo.
Where are agency prices listed?
TRES agencies can review the offer on the TRES page, from $10 per user per month. Other partner plans are on the pricing page.
Related pages
Frienzy Product Team
Frienzy Inc. Frienzy is a white-label travel app platform for tour operators and travel agencies, founded in 2023 in Dallas, TX. These pages are written and updated by the Frienzy product team.
Updated October 4, 2026
Demo the client app, not another CRM
Book a Frienzy demo with a ClientBase or TRES trip if that is how your agency works.